OnePlus Technology
OnePlus Technology (Shenzhen) Co., Ltd., known as OnePlus, is a Chinese consumer electronics brand headquartered in Shenzhen, China. Established on December 16, 2013, by Pete Lau and Carl Pei, OnePlus began as a subsidiary of BBK Electronics, which also owns Oppo and Vivo. The company aimed to create high-quality flagship smartphones at lower prices, launching its first device, the OnePlus One, in 2014, running Cyanogen OS.
Growth and Expansion
OnePlus gained popularity through an invite-only sales model and minimal marketing, relying heavily on word-of-mouth. In 2015, it introduced the OnePlus X, targeting budget-conscious users, and later expanded into wearables and TVs (exclusively in India). The OnePlus Nord series launched in 2020 marked a return to mid-range phones. In October 2020, Carl Pei left the company to start Nothing.
By 2021, OnePlus had merged its OxygenOS withOppo’s ColorOS, sharing a unified codebase but maintaining distinct branding. In 2024, OnePlus began assembling and officially selling its products in Bangladesh.
Product Lines
OnePlus offers three smartphone series:
- Flagship OnePlus line
- Mid-range Ace line (China-only)
- Budget Nord line
As of 2024, over 50 models have been released. The company also sells wearables (Buds, Watch, Band), though its TVs appear to have been discontinued.
Marketing and Promotions
- OnePlus initially used an invite-only system, dropped in 2016 while launching the OnePlus 3.
- Notable campaigns include”Smash the Pas” and OnePlus Playback, a music series in India.
- Celebrities like Robert Downey Jr. and Amitabh Bachchan have endorsed the brand.
- In 2021, OnePlus partnered with Hasselblad to enhance its smartphone camera technology.
Further details are available on the official OnePlus website. You may also check more organizations and companies on our website.
